Brief History of the Shopper


The Boone County Shopper began publishing February 5, 1947 with a circulation of 4,500.
Offering complete coverage of Belvidere and Boone County for more than 50 years,
the Shopper now publishes more than 20,000 copies each Thursday with 99% delivered by mail.






Coverage Map







Circulation Information
As of February 20, 2008



BELVIDERE (62) 61008 GARDEN PRAIRIE (62) 61038
City Routes Total Rural Route #1 416
#1     557 Rural Route #2 32
#2     640 Post Office Boxes 121
#3     524 GARDEN PRAIRIE TOTALS 569
#4     487
#5     613 CAPRON   (9)   61012
#6     505 Rural Route #1 328
#7     464 Rural Route #2 278
#8     343 Post Office Boxes 248
#9     477 CAPRON TOTALS 854
#10     463
#11     487 VILLAGE TOTALS 6296
#12     624
#13     499 TOTAL BEL/VILLAGES 19167
City Rt Total 6683
RURAL ROUTES BASIC
#1 N.  Aberdeen Be-Verview  Be-ver Kreek/Timberln     560 Belvidere Post Office Boxes 17
#2 S Dawngate/Four Seasons 660 Cherry Valley    (61016) 85
#3 NE Marengo Rd/Wilcox Sub. 355 MISC. ROCKFORD
#4 NW Olson /Riverside 440 610's 14
#5 SW Sub. Off Appleton 581 611's 52
#6 W Greenview/Cline's Ford 620 601's 12
#7 SE Shattuck Rd/River Reach 393 Mixed States 22
#8 NW Squaw Prairie 504 BASIC TOTAL 202
#9 SW  Anderson Woods/Shaw Rd/ Pearl St.   575
#10 SE               Belmar Farmington/Wycliffe 585 TOTAL MAILED 19369
#11   Prairie Meadows, Pony Ln 665
#12     250
Rural Route Totals 6188
NON-MAIL 
BELVIDERE  TOTALS 12871 Rosati's 20
Sullivan 25
CALEDONIA (5) 61011 Cambridge Inn 10
Rural Route #1     377 Ultimate Car Wash 10
Rural Route #2     424 Horizon Shell 20
Rural Route #3     207 Maple Crest 20
P.O. Boxes     96 Kirkland (Paul Scott) 25
CALEDONIA TOTALS 1104 Mobil Mart (Pacemaker) 50
O'Brien & Dobbins 30
POPLAR GROVE (18)    61065 Pacemaker 15
Rural Route #1 N to Stateline   401 White Hen Pantry 45
Rural Route #2 Candlewick   631 Bravo Pizza 10
Rural Route #3 Candlewick    608 J&D Countryside 50
Rural Route #4 Candlewick    593 C21 Country North 15
Rural Route #5     565 Cherry Valley-PICK UP 35
Rural Route #6     543 BCS-PICK UPS 300
Rural Route #7 Oak Lawn    203 NON-MAIL TOTAL 680
P.O. Boxes     225    
POPLAR GROVE TOTALS 3769 TOTAL CIRCULATION 20049






  |  HOME  |  FREQUENT QUESTIONS  |  TO PLACE AN AD OR AUCTION  |  
  |  LOCAL & AREA ADS  |  CIRCULATION & COVERAGE  |  READERSHIP & RECEIVERSHIP  |  
  |  RATE SCHEDULE  |  LOCAL & AREA INFO LINKS  |  E-MAIL THE SHOPPER  |