The Boone County Shopper circulation is audited by Circulation Verification Council of St. Louis, Missouri (Phone 800-263-6391), CVC also conducted a readership study at the same time. A detailed report from CVC is available by contacting the Shopper at 815/544-2166. The following information is based upon the audit and readership study.
Readership Information
Of the 20,000 plus homes and businesses receiving the Boone County Shopper, 76.1% normally read or look through the Shopper. This does not take in account the additional percentage that reads the Shopper occasionally. It is important to remember that these are advertising readers.Receivership Information
The Shopper is received regularly by 99.0% of Boone County households, which includes Belvidere, Poplar Grove, Caledonia, Capron, Garden Prairie, and rural Boone County.
Demographic Information
Of the residents normally reading the Shopper, the following purchases were planned by them during the next 12 months:
Of the residents normally reading the Shopper, the following planned to purchase specific services during the next 12 months:
Some stores use spearate flyers or inserts to advertise specials and sales. Of the residently who read the Shopper, the following read or look at inserts in the Boone County Shopper:
Below is further information on the demographics of The Shopper's readers, including income, education and age, as well as information on how long readers keep their weekly Shopper. The following data is taken from the 2004 CVC Survey unless otherwise noted.
